Welcome to The Pier's web site!

We would like to take this opportunity to thank everyone who assisted in making The Pier store & guide service the number one angler resource in Lake Geneva, Wisconsin. 

Please take some time and browse our web site to get to know us.  We have tried to include as much information as possible; however, should you have any additional questions, please feel free to contact us at 262-348-9400 or john@fishinglakegeneva.com.

*Specials - The Pier is currently running some specials you won't want to miss out on.  Call 262-348-9400 today to see what the latest special is.