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The Pier is a convenient location to stop and pick up bait, tackle, licenses
and other supplies before heading out onto the waters of Lake Geneva.
We personally select our bait to
ensure you the finest bait available. Many anglers comment that the
bait they buy at our store is the liveliest bait they have ever purchased,
and that it lives a long time in their bucket.
We supply some of the best
live and artificial bait on the market including, but not limited to:
- Berkley
- Bomber
- Chompers
- Culprit
- Fin-S
- Gamakatsu
- Gambler
- Gary Yamamoto
- Lindy
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- Lucky Craft
- Mann’s
- Rapala
- Stan Slone Zoro
Baits
- Storm
- Strike King
- Terminator
- Zoom
- And many more
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The tackle we stock is geared toward
Lake Geneva's unique fishing patterns and is rotated seasonally. We
will gladly challenge any competitor's regular advertised prices on:
- Volume fishing tackle
purchases
- High-end rods &
reels
- Boating accessories
- Electronics purchases
We are dealers of:
- Abu Garcia - Reels
- Aqua Vu - Underwater
viewing systems
- Atlantis -
Underwater video systems
- Attwood - Marine
accessories
- Bottom Line -
Electronics / fish finders
- Cannon - Downriggers
- Daiwa - Rods, reels
& lures
- Dual-Pro - Batteries
& chargers
- Eagle - Electronics
- Fenwick - Rods
- Frabill Products
- G.Loomis, Inc. -
Rods
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- Garman - Electronics
- Humminbird -
Electronics
- Lowrance -
Electronics
- Magellan -
Electronics
- Minn.Kota - Trolling
motors
- MotorGuide -
Trolling motors
- Optima Batteries -
Batteries
- Plano - Tackle boxes
- Quantum - Rods &
reels
- Scotty - Downriggers
& rodholders
- Shimano American
Corporation - Rods & reels
- St. Croix - Rods
- And many other
fishing & boating products on the market
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Call us today at
262-348-9400 for a free quote.
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